advertising « Jurgen Doom

Personal drive – dynamic images for a dynamic duo

12 August 2011 om 16:42 door Jürgen geplaatst in de categorie advertising,corporate photography,Photography

Personal drive is a young and dynamic company run by two extremely healthy and friendly personal coaches, Ruth and Filip.

After they had seen the images I had made for Sporta, which you can see here, here, and here, they asked me if I could photograph the visuals for their website.

I teamed up with my stylist and make up artist Ans Brugmans for a shoot, which we set up in …. a gym!

I used about all my lights and equipment, going from a white seamless on a support system, my Elinchrom flashes as well as my Nikon SB900 flashes, all sorts of flags, gobo’s, snoots and gells …. but ultimately it was the willingnes of Ruth and Filip that made the images come alive!

All images are shot on a Nikon D3s with a variety of lenses.

All images have been photographed against a white seamless background, also the ones with a black background in the image. Remember, if you don’t light your background, it goes black. If you do light it, it goes white ….

This is the result, which can also be seen on www.personaldrive.be

Go check it out (and improve your health too!).

Personal drive.

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Corporate portrait photography for MBS

7 March 2011 om 14:52 door Jürgen geplaatst in de categorie advertising,Commercial,Flashlight,Gear,Photography,Portrait

As a corporate photographer, operating in Belgium and in particular in the Brussels area, I’m often confronted with different types of locations and surrounding in which I have to come up with images. For the Manpower Business Solutions shoot, this was also the case. We had agreed to meet up with the “models” – the staff at MBS – in a house near Overijse in order to create corporate portraits of them that were to be used on their brochures, flyers and advertising material. I would bring all the necessary elements such as backdrops, studio lighting and gear to create the photographs and had asked my make-up artist Ans Brugmans to do the make-up on the models.

But what I hadn’t “budgeted” for was my health. The night before the shoot I became ill, even in such a way that in the morning – the photo shoot was planned in the afternoon – I phoned my colleague Evi and asked her if she could assist me and perhaps take on the shoot herself (with me directing a bit).

Luckily, during the course of the day I recovered somewhat so that I eventually managed to do all the photography myself, but I was more than happy to having Evi, my last-minute assistant, to lug around with gear and stuff …. Hey, that’s called “emancipation” ….

So what we did was basically a few corporate portraits, a group photograph and an outdoor group photograph of the whole team. For the image I took inside, I set up a white studio background and used my studio lighting (Elinchrome RX600) with 2 softboxes and a gridded backlight. For the image outside I only used my Nikon SB900 strobes, triggered by Pocket Wizards. The portraits were photographed on a Nikon D3s, the group shot on a Nikon D3x.

Despite me not being 100% – although I gave it all – we came up with some interesting photographs and I have just been sent the pdf’s of the publication in which the photographs are being used.

Portrait photography for MBS

Portrait photography for MBS

Portrait photography for MBS

The outside group shot looked like this. Because of in-house decisions, the images had to be delivered in black and white (as with the above images).

Portrait photography for MBS

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Corporate photography – or how to make photos to meet your clients needs

4 March 2011 om 14:47 door Jürgen geplaatst in de categorie advertising,Commercial,corporate photography,Flashlight,photographer,Photography

As a corporate photographer, specialising in business to business photography, you need to be able to produce photographs that meet your clients needs.

In this particular case, the people at bakker asked me to come up with a series of photos for their new website. They had photographs on their old website, but those were stock images bought from an image bank. They wanted the same look and feel of what they had on their old site, but instead of “generic” photos of models, they wanted to use their own people (in fact, the staff and partners).

So what the client basically wanted was to have images that were fairly evenly lit, with relatively clean backgrounds that breath professionalism. All the shots were to be made at their offices in Antwerp.

I had Ans Brugmans with me as my make-up artist and Jasmijn assisted me with the photography and lighting.

During the course of the day, we did about 8 completely different setups, having to change the lighting each and every time. Within each setup there was often room to move around and play with different compositions.

I used my studio lighting (Elinchrom RX600) in conjunction with my small portable Nikon SB900 strobes in order to create the look we wanted. All images are photographed on a Nikon D3s. During the day I only used 2 prime lenses. One was a Nikon 50mm f/1.4 lens and the other was a Nikon 85mm f/1.4 lens). I prefer to work with prime lenses over zoom lenses because it is sharper, has a higher contrast and is generally much lighter than have zooms. On an assignement like this there is no need to work with zoom lenses as you have both your lighting and setup under control. Framing the image is just a matter of moving forwards or backwards in order to compose your image.

Of course, all images were photographer in the RAW format and post processed through Adobe Lightroom.

The images are now used on their site, which looks like this (at www.bakker.be) and which looks stunning (see screenshots below). Website made by Van Katoen (Damien Dubois).

Corporate photography for bakker.be

Corporate photography for bakker.be

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Model photography – model shoot with Sylviane Alliet part 2.1

24 January 2011 om 11:01 door Jürgen geplaatst in de categorie advertising,Camera,Commercial,Flashlight,fotografie,Gear,Photography,Portrait,Software

In the previous blog post about the shoot with Sylviane Alliet, I talked about the images we made in the doctor / dentist / assistant / medical sphere.

Because we don’t take pictures with a model and the right attributes every day to (especially in the medical field), we decided to quickly do a few shots of Sylviane against a different background. That way we could get some extra mileage out of the attributes. We did this by simply moving the flashlights to another location (right around the corner from our previous shots), with as a result a set of pictures which breathed a totally different atmosphere.

The pictures were taken with 2 Nikon SB900 flashes in slave mode, triggered by a Nikon SB900 on camera – the Nikon CLS system. One flash was standing outside, behind the door, the other stood between between the photographer and Sylviane, but aimed at a corner in the room. In other words, the light was “bounced” or reflected by the white walls and ceiling, so to get an even lighting over Sylviane.

All photos were taken with a Nikon 85mm prime on f2 (because I simply liked to workon f2. Nah).

The result looks like this (images post-processed in Lightroom 3.3).

Shoot with Sylviane - medical theme

From here on I added some warmth to the image by placing a full cut CTO gel over the outside flash. Hence the impression of sunlight coming through the door and the warm atmosphere.

Shoot with Sylviane - medical theme

Next blog post will be much more “zen” … promised!

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Model photography – shoot with Sylviane – part 2

19 January 2011 om 21:19 door Jürgen geplaatst in de categorie advertising,Camera,Commercial,Flashlight,Gear,Photography,Portrait

In my previous blog post I talked about the shoot with Sylviane. The purpose of the shoot was to further the portfolio of both Sylviane and me with work that usually doesn’t fit in commercial work.

For the second set of photos, we moved to a dental and medical practice. Well, in our imagination anyway, because in reality it was in Sylviane’s kitchen. We made a series of photos taken in an environment of a dentist, nurse and surgery and the atmosphere had to refer to a doctor / physician.

The photos are all taken with a Nikon D3s, a 50mm and 85mm (both f1.4) and 3Nikon SB900 flash, controlled via the Nikon CLS system (flash on the camera that controls the other flashes). Behind Sylviane you see a white box / cabinet with glassdoors, which could perfectly serve in a medical practice, especially when you photograph them with large aperture. The colors in the photographs are from color filters that are placed over the flash heads.

: model fotografie

: model fotografie

: model fotografie

: model fotografie

: model fotografie

: model fotografie

: model fotografie

: model fotografie

: model fotografie

: model fotografie

: model fotografie

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Model photography – shoot with Sylviane Alliet part 1

17 January 2011 om 22:58 door Jürgen geplaatst in de categorie advertising,Flashlight,Gear,Photography,Portrait

As a photographer you are occasionally contacted by models, aspiring models or make-up artists for TFCD shoots. This means that the photographer takes pictures in exchange for the time of the makeup artist or the model. The images are then exchanged by all parties and can be used at will, but usually only for their portfolios.

TFCD shoots can be interesting if all parties benefit from it and one can do things that are impossible within the framework of a commercial contract. You get a lot more freedom and there is room for some experimentation …

But if you’re not careful you can build an exciting career as a photographer doing TFCD, without ever being able to do paid assignments. Therefore I often kindly refuse.

Enter Sylviane Alliet. Sylviane is a model (also does voice-overs and acting) that already “tried and tested” in the art of modeling (dont take this expression literally).

Sylviane contacted me through facebook a while back asking for a TFCD shoot. She had quite a bit ideas that she wanted to develop and which she wanted to shoot to add to her portfolio.

Because it just would not be smart to ignore such an offer and because the subjects of these shoots me really interested, I of course wholeheartedly said yes. We then had to find a common date.

Recently, we gave it good horns (ed, not be taken literally) and we went to shoot one day at Sylviane’s home. In the next posts I will show some shots that we made.

The images are all made with “backpack material,” ie

Camera: Nikon D3s

Lenses: Nikon 50mm 1.4 and Nikon 80mm 1.4

2 or 3 Nikon Speedlight SB900

Attributes and a few accessories such as gels, umbrellas, tripods …..

All photos have been through post production in Lightroom3

The first series of pictures we made were to refer to a professional and ambitious young lady. A corridor with “outside light through roof windows (Velux type)a rear strobe and umbrella for the front head light with a kicker light for extra dimension. At the end of the series, we played with the color and atmosphere of the images.

Sylviane, model - young professional

Sylviane, model - young professional

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A cover photograph, aka the Christmas cover

7 December 2010 om 13:02 door Jürgen geplaatst in de categorie advertising,Flashlight,Photography,Portrait

As a photographer, freelancing for magazines and art-directors, you have to be both very adaptable and flexible. Take this cover photograph for OKRA as an example. The art-director wanted a photograph for the december issue, which had to have a connection with Christmas, but the image shouldn’t be an obvious christmas photograph either (tree, lights & presents). Fine with me.

In addition to that, they suggested a photograph of a mother with baby (you see the Christmas link here) in a Christmas atmosphere. So, they said, the photograph should have some connection with the time of the year, yet don’t go all the way ….

OK, fine, I’m up for a challenge. Photography in itself is a challenge, so why not make it more challenging. Anyway, I set out with my gear, but I had additionally taken some christmas lights as well, hoping to incorporate it somehow in the photograph to have a visual link with Christmas.

The location where we set up the photograph was a simple home living. I asked to close a dark brown curtain (wouldn’t you want more light, sir? No, thanks), which I would use as my background. With the help of a few clams I attached the christmas lights to the curtain and switched them on.

Then I had to position the mother and baby in such a way that they were nicely framed by the curtain and Christmas lights, in order to have a balanced photograph.

Next thing I did was to set up 2 Nikon SB900 speedlights, main light coming from camera left and softened by an umbrella, and one coming from behind mother and baby, directly aimed at them (for separation).

The most difficult part of this whole exercise however was to balance the flash light with the Christmas lights. Too much flaslight would kill all ambiant light, including the Christmas lights at the back. Too little light would have meant that the ambiant light would overpower the strobes, whereby the dark background would have become light.

So after this execirse, I could freely photography my subject, with this as a result. The image looks like it was lit through a big window (which it was not).

Thanks to the people at OKRA for such a wonderful response to this image!

OKRA Christmas cover photograph.

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Architectural photography, the strobist way.

18 November 2010 om 11:34 door Jürgen geplaatst in de categorie advertising,Architecture,Flashlight,Gear,Photography

As a photographer, you want to explore every possible solution to a problem. While I was doing architectural photography – photographing the interior of a dormitory – I was confronted with rather drab lighting inside. Also, the sun was shining outside (it was a hot summer day) but was at the “wrong” side of the building, so it didn’t shine into the room that I had to photograph.

A room with a view - using the strobist technique of off-camera flashes to light the inside of a room.

The solution that came to my mind was to light the room with small strobes (Nikon SB900 flash light) in order to create a type of lighting that was more appealing than the available light (or the light that comes from the artificial light in the room, eg light bulbs, fluorescent light, etc ….).

Firstly, I used pocket wizards to trigger my flashes, as the Nikon Creative Lightings System (CLS) wouldn’t have worked well in this particular case. You need a direct line of sight in order the flashes to trigger.

Secondly, I had my camera set at an exposure whereby I had a rather dark image (ISO 200, F/9 at 1/250 gives a grossly underexposed image) at the inside of the building, but it did match the ambiant light outside pretty well.

Thirdly, I positioned a flash (Nikon SB900) outside with a full cut CTO gell over it, in order to simulate the warm rays of a rising sun. You can still see a bit of the flash at the far corner of the window, which adds to the feeling of a rising sun. That flash casts the long shadow of the chair and table and is the key light to the image.

Lastly, I had to bring in extra light in order to lift the general feel to the image. So I positioned an extra flash to get some light in the ceiling and some general fill to the entire frame.

The result is a double spread in the Sporta magazine , showing the viewers a room the invites to be staying over at their accomodation.

A room with a view - using the strobist technique of off-camera flashes to light the inside of a room.

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Using Nikon SB900 speedlights for creative photographic lighting

12 November 2010 om 13:16 door Jürgen geplaatst in de categorie advertising,Camera,Commercial,Flashlight,Gear,Photography,Sports,Uncategorized,workshop fotografie

As an advertising photographer, creating images for clients that will make their products look good, I try to be creative with my photography and my gear. Let’s look at an example.

Image of a gymnast.

Imagine a huge indoor sports hall. Imagine the yellow/green illumination these sports halls typically have and that cast an “ugly” type of light on the subjects (which you don’t want, you want your subject to look good). Imagine the cluttered background one usually gets in such sport halls, which will destroy the impact of the image ……

Situation - available light.

As a photographer I try to overcome problems – let’ call them challenges – instead of creating them.

When I had to photograph a young sportster, doing all sorts of neck-braking, leg-twisting, arm-bending exercices on a gym device, I had to be creative to get a shot of it that could be used as a double spread in the brochure.

Firstly, I figured I wanted to eliminate the natural lighting of the sports hall. Using a shutter speed of 1/250th at ISO 100 on a Nikon D3x (24Mpix) was good enough at f 4 to eliminate the ambiant light. That means, if you would not use flash, you would end up with a dark (black) image at these settings.

Next step was to bring in the Nikon SB900 speedlights. I used 3 of them. The main flash comes from directly above me (on-axis with the lens) but shot through a softbox in order to soften the light. It provides the main light for the subject, but because we are working very close to the subject and far away from the background, that light doesn’t reach the background, so it remains black (or under exposed).

The last step was to position two SB900 speedlights behind the subject, at either side of the girl, and aimed towards her. Those light provide the rim lighting, which make her stand out from the background even more.

The image was ultimately used as a double spread in the SPORTA brochure as shown above.

All shots were taken on the Nikon D3x, using a 85mm f1.4 lens and using the Nikon CLS lighting system.

Alternative image of the gymnast.

Nikon CLS system is a fantastic system to work on-location. It’s versatile, works well, easy to handle and learn and enables a photographer to be very flexible in his work and quickly adapt to different situations and lighting conditions. I use it all the time in my photography.

If you want to learn it as well, I run workshops on photography and flash photograph (also for users of other brands).

More to come,

Jürgen

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Advertising photography – location shoot for Sporta

10 November 2010 om 12:45 door Jürgen geplaatst in de categorie advertising,Commercial,Flashlight,Photography,Sports

In a previous post (see here) I wrote about the assignment for Sporta, for which I had to photograph the new brochure showing the different types of sport- and accommodation facilitie.

Now that the brochure has been released, it is time to show some images in their context. I’d like to show the image that I used in a previous blogpost as it has been used in the brochure.

More to come!

Image as used in the brochure.

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