As a corporate photographer, specialising in business to business photography, you need to be able to produce photographs that meet your clients needs.
In this particular case, the people at bakker asked me to come up with a series of photos for their new website. They had photographs on their old website, but those were stock images bought from an image bank. They wanted the same look and feel of what they had on their old site, but instead of “generic” photos of models, they wanted to use their own people (in fact, the staff and partners).
So what the client basically wanted was to have images that were fairly evenly lit, with relatively clean backgrounds that breath professionalism. All the shots were to be made at their offices in Antwerp.
I had Ans Brugmans with me as my make-up artist and Jasmijn assisted me with the photography and lighting.
During the course of the day, we did about 8 completely different setups, having to change the lighting each and every time. Within each setup there was often room to move around and play with different compositions.
I used my studio lighting (Elinchrom RX600) in conjunction with my small portable Nikon SB900 strobes in order to create the look we wanted. All images are photographed on a Nikon D3s. During the day I only used 2 prime lenses. One was a Nikon 50mm f/1.4 lens and the other was a Nikon 85mm f/1.4 lens). I prefer to work with prime lenses over zoom lenses because it is sharper, has a higher contrast and is generally much lighter than have zooms. On an assignement like this there is no need to work with zoom lenses as you have both your lighting and setup under control. Framing the image is just a matter of moving forwards or backwards in order to compose your image.
Of course, all images were photographer in the RAW format and post processed through Adobe Lightroom.
The images are now used on their site, which looks like this (at www.bakker.be) and which looks stunning (see screenshots below). Website made by Van Katoen (Damien Dubois).
Corporate photography for bakker.be
Corporate photography for bakker.be
Corporate photography for bakker.be
Corporate photography for bakker.be
