Real estate photography « Jurgen Doom

Real estate photography – or how to use photography to sell your property.

Recently I was commissioned to photograph real estate – a house –  in order to use the photographs to sell the house.  The brief was easy and simpel: make this house look good on photographs, so we can attract potential buyers.

The owners of the house had tried to photograph their place, but without much satisfaction.  Hence their question for professional images.

In order to lift the whole look and feel of the house, I used Nikon SB900 flashes, CTO gels and pocket wizzards (to trigger the flashes).

In the following series of images the difference between the amateur in pro images should be fairly obvious.

Take this shot for example, together with the one following.

With a little help from you friends, this photograph can be changed into something appealing, with loads of warm golden light, a crisp sharp look and verticals that remain, well, vertical  …

The entrance to the house looks more or less like this …

… but, with some decent photography and carefull use of flashlights can also look like this

or like this

and the fully equiped kitchen ….

may look more appealing when photographed in another way, like this

or alternatively like this

And yes, the house has a bedroom, but due to the fact that one needs a decent wide angle, the owners didn’t dare to take a photograph.  But I did.

The light falling onto the bed is actually flash light, with a CTO gel, coming from outside.  Fill in flash was also provided, to lift the general look and feel of the bedroom.

The house was sold within a week at a price higher than the asking price.

Need I say more.