It comes to no surprise that choosing the right profile photo for social media – such as Twitter, LinkedIn and Facebook – can be fairly important.
OK, it’s a different story for when you want to post something via a private Facebook account. But that story changes a bit when you look for a profile photo to use for your company Facebook profile, your Twitter stream or – most important of all – your professional LinkedIn profile.
The people at INXCO were well aware of this and asked me to make portraits of their employees and specifically to use with social media.
INXCO is a young and dynamic company, active in the field of communication and innovation for companies.
They wanted tight headshots against a fairle dark background and the images needed to be used in a square format (which is the format of profile photos in social media).
All the images were made in their kitchen, against a grey wall. I used two different lighting setups by using Nikon SB900 Speedlights and Nikon’s CLS system. As for the camera, I used the Nikon D3s with an 85mm Tilt Shift lens (manual focus). All images are cropped in the square format, but I left one image in it’s original format in order to see how it also could be used for other purposes (print media, etc …).
[…] I have recently written a blog post about the quality of profile photographs for LinkedIn, Facebook and Twitter. You can find it here. […]
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